{"id":61,"date":"2024-04-17T09:52:54","date_gmt":"2024-04-17T01:52:54","guid":{"rendered":"https:\/\/blog.zingcont.cn\/?p=61"},"modified":"2024-04-17T09:52:54","modified_gmt":"2024-04-17T01:52:54","slug":"%e5%86%8d%e8%a7%81%ef%bc%81%e4%bc%a0%e7%bb%9f%e5%a4%96%e8%b4%b8%e8%90%a5%e9%94%80%e6%a8%a1%e5%bc%8f","status":"publish","type":"post","link":"https:\/\/blog.zingcont.cn\/?p=61","title":{"rendered":"\u518d\u89c1\uff01\u4f20\u7edf\u5916\u8d38\u8425\u9500\u6a21\u5f0f"},"content":{"rendered":"
\u201c\u65f6\u4ee3\u7684\u53d1\u5c55\u4ece\u6765\u4e0d\u4f1a\u53bb\u7b49\u4e00\u4e2a\u6162\u534a\u62cd\u7684\u4eba\u201d\uff0c\u65b0\u8d8b\u52bf\u4e0b\u7684\u5e02\u573a\u7ecf\u6d4e\u4e5f\u4e0d\u4f1a\u7ed9\u4f20\u7edf\u5916\u8d38\u4efb\u4f55\u60c5\u9762\u3002<\/div>\n
\u4ec0\u4e48\u662f\u65b0\u8425\u9500\u6a21\u5f0f\uff1f\u662f\u6307\u7ed3\u5408\u5f53\u4e0b\u5e02\u573a\u7aef\u548c\u7528\u6237\u7aef\u7684\u8d8b\u52bf\uff0c\u5229\u7528\u5404\u79cd\u65b0\u51fa\u73b0\u7684\u6280\u672f\uff0c\u9501\u5b9a\u6709\u6570\u636e\u652f\u6491\u7684\u7cbe\u51c6\u4eba\u7fa4\uff0c\u8fdb\u800c\u5bf9\u54c1\u724c\u548c\u4ea7\u54c1\u5c55\u5f00\u8425\u9500\u3002<\/div>\n
\u672c\u6587\u5c06\u68b3\u7406\u76ee\u524d\u4e3b\u6d41\u7684\u8425\u9500\u6982\u5ff5\u548c\u6a21\u5f0f\uff0c\u540c\u65f6\u4e5f\u4f1a\u5217\u51fa\u4e00\u4e9b\u7b14\u8005\u5728\u5b9e\u8df5\u4e2d\u89c1\u8fc7\u7684\u4e00\u4e9b\u8bef\u533a\uff0c\u5e0c\u671b\u53ef\u4ee5\u4e3a\u5e7f\u5927\u5916\u8d38\u8425\u9500\u56e2\u961f\u63d0\u4f9b\u65b0\u7684\u601d\u8def\uff0c\u8ba9\u54c1\u724c\u548c\u4ea7\u54c1\u8d70\u7684\u66f4\u8fdc\u3002<\/div>\n

\u8d8b\u52bf\u4e00<\/h3>\n
Content is King<\/div>\n
\u5185\u5bb9\u4e3a\u738b<\/div>\n
\u6982\u5ff5\u89e3\u91ca\uff1a\u901a\u8fc7\u5236\u9020\u5ba2\u6237\u771f\u6b63\u5173\u5fc3\u7684\u539f\u521b\u5185\u5bb9\uff0c\u5728\u641c\u7d22\u7ed3\u679c\u548c\u63a8\u8350\u4e2d\u83b7\u5f97\u5927\u91cf\u66dd\u5149\uff0c\u5e76\u4e14\u8fbe\u5230\u53ef\u89c2\u7684\u5ba2\u6237\u53cd\u9988\u548c\u7559\u5b58\u3002<\/div>\n
\u5185\u5bb9\u662f\u5efa\u7acb\u54c1\u724c\u5f62\u8c61\u7684\u91cd\u8981\u5a92\u4ecb\u3002\u5185\u5bb9\u4e3a\u738b\u7684\u8bf4\u6cd5\u5df2\u7ecf\u76db\u884c\u591a\u5e74\uff0c\u4ee5\u81f3\u4e8e\u5f88\u591a\u4eba\u4ee5\u4e3a\u5b83\u5df2\u7ecf\u8fc7\u65f6\uff0c\u6ca1\u6709\u6548\u679c\u4e86\u3002\u7136\u800c\uff0c\u4e8b\u5b9e\u6070\u6070\u76f8\u53cd\u3002<\/div>\n
\u6839\u636eFacebook\u7684\u8c03\u7814\u6570\u636e\uff0c\u4ece2012\u5e74\u793e\u4ea4\u5a92\u4f53\u5927\u7206\u53d1\u4ee5\u6765\uff0c\u4eba\u7fa4\u5bf9\u4e8e\u4f18\u8d28\u5185\u5bb9\u7684\u6e34\u6c42\uff0c\u4ece\u6765\u6ca1\u6709\u8fd9\u4e48\u5f3a\u70c8\u8fc7\u3002\u8fd9\u662f\u56e0\u4e3a\uff0c\u5728\u4e00\u4e2a\u4fe1\u606f\u6ea2\u51fa\u7684\u65f6\u4ee3\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u53d1\u73b0\uff0c\u4ed6\u4eec\u627e\u4e0d\u5230\u81ea\u5df1\u771f\u5b9e\u9700\u8981\u7684\u4f18\u8d28\u5185\u5bb9\u4e86\u3002<\/div>\n
\u56de\u60f3\u4e00\u4e0b\uff0c\u4f60\u6709\u591a\u5c11\u6b21\u641c\u7d22\u81ea\u5df1\u60f3\u8981\u7684\u7b54\u6848\uff0c\u6700\u540e\u5374\u88ab\u4e71\u4e03\u516b\u7cdf\u7684\u9875\u9762\u5e26\u504f\u4e86\uff1f\u800c\u5f53\u4f60\u7ec8\u4e8e\u627e\u5230\u4e86\u4f60\u9700\u8981\u7684\u5185\u5bb9\u65f6\uff0c\u662f\u5426\u8fd8\u6709\u4e00\u79cd\u6210\u5c31\u611f\uff1f\u8fd9\u5c31\u662f\u5185\u5bb9\u7684\u9b45\u529b\uff0c\u4e5f\u662f\u4e3a\u4ec0\u4e48\u56fd\u5185\u7684\u4eca\u65e5\u5934\u6761\u548c\u56fd\u5916\u7684BuzzFeed\u7b49\u805a\u5408\u5f0f\u5e73\u53f0\u5438\u5f15\u4eba\u7684\u6839\u672c\u539f\u56e0\uff1a\u63d0\u4f9b\u4f18\u8d28\u7684\u3001\u76ee\u6807\u4eba\u7fa4\u771f\u6b63\u60f3\u770b\u7684\u5185\u5bb9\u3002<\/div>\n
\u8981\u5236\u9020\u76ee\u6807\u5ba2\u6237\u60f3\u770b\u7684\u5185\u5bb9\uff0c\u5916\u8d38\u4f01\u4e1a\u9700\u8981\uff1a<\/div>\n
1. \u7ad9\u5728\u5ba2\u6237\u7684\u7acb\u573a\u4e0a\u601d\u8003\u3002\u5236\u9020\u5bf9\u4ed6\u4eec\u6765\u8bf4\u6709\u7528\u3001\u6709\u8da3\u3001\u6709\u5229\u7684\u5185\u5bb9\uff0c\u5982\uff1a\u552e\u524d\u552e\u540e\u987b\u77e5\u3001\u4ea7\u54c1\u4fdd\u517b\u3001\u5f53\u5730\u5e02\u573a\u5206\u6790\u62a5\u544a\u3001\u91c7\u8d2d\u6280\u5de7\u3001\u6848\u4f8b\u5206\u6790\u3001\u597d\u7684\u8425\u9500\u6545\u4e8b\u7b49\u7b49\u3002\u4e00\u573a\u516c\u53f8\u56e2\u961f\u7684Brainstorming\u4f1a\u60f3\u5230\u5f88\u591a\u597d\u4e3b\u610f\uff1b<\/div>\n
2. \u5185\u5bb9\u4e00\u5b9a\u8981\u539f\u521b\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u4e3a\u4e86\u4f18\u5316\u641c\u7d22\u5f15\u64ce\uff08SEO\uff09\uff0c\u66f4\u591a\u7684\uff0c\u662f\u8ba9\u5185\u5bb9\u6709\u8c03\u6027\u548c\u7279\u8272\uff0c\u53ea\u6709\u72ec\u4e00\u65e0\u4e8c\uff0c\u624d\u503c\u5f97\u88ab\u8bb0\u4f4f\uff1b<\/div>\n
3. \u8ba9\u5185\u5bb9\u6709\u75c5\u6bd2\u7cfb\u6570\uff0c\u5229\u4e8e\u4f20\u64ad\u3002\u4fd7\u8bdd\u8bf4\u201c\u4e00\u4f20\u5341\uff0c\u5341\u4f20\u767e\u201d\uff0c\u4e00\u4e2a\u5438\u5f15\u773c\u7403\u7684\u6d88\u606f\u5f88\u5feb\u5c31\u4f1a\u4f20\u64ad\u5f00\u6765\uff0c\u8fd9\u5c31\u662f\u75c5\u6bd2\u7cfb\u6570\u7684\u6982\u5ff5\u3002\u5982\u679c\u4e00\u7bc7\u63a8\u6587\uff08Tweet\uff09\u7684\u75c5\u6bd2\u7cfb\u6570\u662f2\uff0c\u5373\u4f7f\u5f00\u59cb\u53ea\u67092\u4e2a\u4eba\u8f6c\u53d1\uff0c\u7ecf\u8fc710\u6b21\u4f20\u64ad\u540e\uff0c\u5c31\u4f1a\u67091024\u4e2a\u4eba\u770b\u5230\uff01\u5173\u4e8e\u75c5\u6bd2\u7cfb\u6570\u7684\u7cfb\u7edf\u77e5\u8bc6\uff0c\u53ef\u4ee5\u53c2\u9605\u4e54\u7eb3\u2022\u4f2f\u6770\u7684\u300a\u75af\u4f20\u300b\u4e00\u4e66\uff1b<\/div>\n
4. \u4e13\u4e1a\u7684\u5f62\u8c61\u548c\u989c\u503c\u3002\u6709\u4e86\u597d\u7684\u5185\u5bb9\uff0c\u8fd8\u8981\u6709\u597d\u7684\u5305\u88c5\uff0c\u4e5f\u5c31\u662f\uff1a\u6392\u7248\u3001\u914d\u56fe\u3001\u5b57\u5e55\u3001\u7bc7\u5e45\u957f\u77ed\u3001\u540d\u4eba\u80cc\u4e66\u7b49\u7b49\u3002\u5728Google\u6216\u8005Bing\u641c\u7d22How to Make Great Content\uff0c\u4f1a\u6709\u8bb8\u591a\u7cfb\u7edf\u6027\u548c\u4e13\u4e1a\u7684\u6587\u7ae0\u4f9b\u5b66\u4e60\u3002<\/div>\n

\u8d8b\u52bf\u4e8c<\/h3>\n
Retargeting & Remarketing<\/div>\n
\u4eba\u7fa4\u627e\u56de\u548c\u518d\u8425\u9500<\/div>\n
\u6982\u5ff5\u89e3\u91ca\uff1aRetargeting\u548cRemarketing\u662f\u641c\u7d22\u5f15\u64ce\u8425\u9500\u7684\u91cd\u8981\u6982\u5ff5\uff0c\u5b57\u9762\u7684\u610f\u601d\u662f\u91cd\u5b9a\u4f4d\u548c\u518d\u8425\u9500\u3002\u6838\u5fc3\u5c31\u662f\u901a\u8fc7\u8bc6\u522b\u5df2\u7ecf\u5bf9\u4f60\u7684\u54c1\u724c\u548c\u4ea7\u54c1\u5173\u6ce8\u8fc7\u7684\u4eba\u7fa4\uff0c\u5e76\u4e14\u6709\u9488\u5bf9\u6027\u5730\u89e6\u8fbe\u8fd9\u7fa4\u4eba\uff0c\u5b9e\u73b0\u771f\u6b63\u7684\u7cbe\u51c6\u8425\u9500\u3002<\/div>\n
\u5f88\u591a\u5916\u8d38\u4f01\u4e1aSEO\u548cSEM\u7684\u5957\u8def\u90fd\u662f\uff1a\u5236\u4f5c\u5b98\u65b9\u7f51\u7ad9\uff0c\u5efa\u8bbe\u5916\u94fe\u6216\u8005\u5728\u641c\u7d22\u5f15\u64ce\uff08\u5982Google\uff09\u4e0a\u9762\u6295\u5e7f\u544a\u3002\u629b\u5f00\u7b56\u7565\u548c\u6267\u884c\u6548\u7387\u4e0d\u63d0\uff0c\u8fd9\u6837\u7684\u601d\u8def\u5176\u5b9e\u662f\u6bd4\u8f83\u7b26\u5408\u903b\u8f91\u7684\u3002\u4f46\u662f\uff0c\u7531\u4e8e\u6ca1\u6709\u4f7f\u7528Retargeting\u548cRemarketing\u8fd9\u6837\u7684\u529f\u80fd\uff0c\u4f1a\u9020\u621090%\u7684\u6d41\u91cf\u90fd\u4ed8\u8bf8\u6d41\u6c34\u3002<\/div>\n
\u4e3a\u4ec0\u4e48\u5462\uff1f\u4e0b\u9762\u6211\u4eec\u5177\u4f53\u5256\u6790\u8bb2\u89e3\u3002<\/div>\n
Retargeting\u548cRemarketing\uff0c\u5b9e\u73b0\u7684\u662f\u8fd9\u6837\u4e00\u79cd\u529f\u80fd\uff1a\u8bb0\u5f55\u90a3\u4e9b\u5df2\u7ecf\u770b\u8fc7\u4f60\u7684\u7f51\u7ad9\u6216\u8005\u5e7f\u544a\u7684\u4eba\u7fa4\uff0c\u7136\u540e\u5229\u7528\u5404\u79cd\u6280\u672f\u548c\u6e20\u9053\uff0c\u5c06\u4f60\u51c6\u5907\u7684\u5185\u5bb9\u518d\u6b21\u5448\u73b0\u5230\u8fd9\u6279\u4eba\u7684\u9762\u524d\u3002<\/div>\n
\u4e3e\u4f8b\u6765\u8bf4\uff1a\u5f53\u4f60\u5728\u67d0\u5b9d\u641c\u7d22\u201c\u7535\u52a8\u5de5\u5177\u201d\u8fd9\u4e09\u4e2a\u5b57\u4ee5\u540e\uff0c\u4f60\u770b\u5176\u4ed6\u7f51\u7ad9\u65f6\uff0c\u4e5f\u4f1a\u4e3a\u4f60\u63a8\u8350\u201c\u7535\u52a8\u5de5\u5177\u201d\u76f8\u5173\u7684\u4ea7\u54c1\u7684\u5e7f\u544a\u94fe\u63a5\uff0c\u8fd9\u5c31\u662fRetargeting\u548cRemarketing\uff0c\u4e5f\u5c31\u662f\u4eba\u7fa4\u627e\u56de\u548c\u518d\u8425\u9500\u3002<\/div>\n
\u5176\u5b9eRetargeting\u548cRemarketing\u7684\u5e94\u7528\uff0c\u65e9\u5df2\u4e0d\u662f\u65b0\u9c9c\u4e8b\u3002\u56fd\u5916\u4e3b\u6d41\u7684Ads\u5e73\u53f0\uff0c\u5982Google Adwords\u3001AdRoll\u3001Retargeter\u7b49\uff0c\u90fd\u6709\u6210\u719f\u7684\u6280\u672f\uff0c\u5e76\u4e14\u5728\u624b\u673a\u7aef\u4e5f\u4e0d\u65ad\u6709\u65b0\u7684\u65b9\u6848\u8bde\u751f\u5e94\u7528\uff0c\u9010\u6e10\u6210\u4e3a\u8d8b\u52bf\u3002\u4f46\u662f\uff0c\u56fd\u5185\u7684\u5916\u8d38\u4f01\u4e1a\u4e2d\u76f8\u5173\u6280\u672f\u7684\u5e94\u7528\u56e2\u961f\u5374\u51e0\u4e4e\u6ca1\u6709\u3002\u5982\u679c\u53ef\u4ee5\u90e8\u7f72\u76f8\u5e94\u7684\u6280\u672f\u548c\u4ee3\u7801\uff0c\u5219\u4f1a\u4e3a\u4f01\u4e1a\u7684\u8425\u9500\u5e26\u6765\u7acb\u7aff\u89c1\u5f71\u7684\u6548\u679c\u3002<\/div>\n
\u60f3\u8981\u5b9e\u73b0\u5e76\u4e0d\u96be\uff0c\u5b9e\u65bd\u6b65\u9aa4\u5982\u4e0b\uff1a<\/div>\n
1. \u901a\u8fc7\u641c\u7d22\u5f15\u64ce\uff0c\u7cfb\u7edf\u5730\u4e86\u89e3Retargeting\u548cRemarketing\u7684\u77e5\u8bc6\uff1b<\/div>\n
2. \u5c06\u4ee3\u7801\u90e8\u7f72\u5230\u4f01\u4e1a\u7f51\u7ad9\u3001\u641c\u7d22\u5f15\u64ce\u5e7f\u544a\u3001\u5c55\u793a\u7f51\u7edc\u5e7f\u544a\u7b49\u591a\u4e2a\u573a\u666f\uff1b<\/div>\n
3. \u6839\u636e\u6536\u96c6\u5230\u7684\u4eba\u7fa4\u7279\u5f81\uff0c\u5206\u6790\u5e76\u5236\u5b9a\u9488\u5bf9\u8be5\u7c7b\u4eba\u7fa4\u7684\u5b9a\u4f4d\u5c55\u793a\u7d20\u6750\uff0c\u8fdb\u884c\u6295\u653e\uff1b<\/div>\n
4. \u76d1\u63a7\u6570\u636e\uff0c\u7ed3\u5408A\/B Test\u7684\u65b9\u6cd5\uff0c\u4e0d\u65ad\u4f18\u5316\u7ed9\u7279\u5b9a\u4eba\u7fa4\u5448\u73b0\u7684\u7d20\u6750\u3002<\/div>\n

\u8d8b\u52bf\u4e09<\/h3>\n
Data & KPI Oriented<\/div>\n
\u6570\u636e\u6307\u5bfc\u7ed3\u679c<\/div>\n
\u6982\u5ff5\u89e3\u91ca\uff1aData & KPI Oriented\uff0c\u6307\u7684\u662f\u5728\u5916\u8d38\u8425\u9500\u8fc7\u7a0b\u4e2d\uff0c\u4e00\u5207\u7684\u51fa\u53d1\u70b9\u548c\u5f52\u7ed3\u70b9\u90fd\u662f\u6570\u636e\uff0c\u901a\u8fc7\u6570\u636e\u53d1\u73b0\u95ee\u9898\uff0c\u4e0d\u65ad\u6539\u8fdb\u7b56\u7565\uff0c\u800c\u4e0d\u662f\u60f3\u5f53\u7136\u5730\u5236\u5b9a\u76ee\u6807\u548c\u7b56\u7565\u3002<\/div>\n
\u57282016\u5e74\u6625\u4ea4\u4f1a\u7684\u65f6\u5019\uff0c\u7b14\u8005\u8d70\u8bbf\u4e86\u7436\u6d32\u9986A\u533a\u548cB\u533a\u76847\u4e2a\u573a\u9986\uff0c\u548c\u8d85\u8fc7100\u4f4d\u4eba\u5458\u4ea4\u8c08\u8fc7\u4ed6\u4eec\u76ee\u524d\u91c7\u7528\u7684\u5e02\u573a\u8425\u9500\u624b\u6bb5\u3002<\/div>\n
\u4ee4\u4eba\u60ca\u8bb6\u7684\u662f\uff0c\u5728\u6240\u6709\u4ea4\u8c08\u8fc7\u7684\u6d89\u53ca\u5230\u5e02\u573a\u90e8\u95e8\u7684\u56e2\u961f\u4e2d\uff0c\u51e0\u4e4e\u6ca1\u6709\u4efb\u4f55\u4eba\u80fd\u591f\u51c6\u786e\u5730\u3001\u7528\u6570\u636e\u8bf4\u660e\u767d\u4ed6\u4eec\u8425\u9500\u7684\u6548\u679c\u3002\u5927\u591a\u6570\u662f\u7c7b\u4f3c\u201c\u8fd8\u884c\u5427\u201d\uff0c\u201c\u611f\u89c9\u4e00\u822c\u822c\u201d\uff0c\u201c\u6709\u51e0\u4e2a\u65b9\u6cd5\u8fd8\u633a\u7ba1\u7528\u201d\u8fd9\u6837\u7684\u56de\u7b54\u3002<\/div>\n
\u5e02\u573a\u8425\u9500\u4e2d\uff0c\u5982\u679c\u6ca1\u6709\u57fa\u51c6\u76ee\u6807\u548c\u6570\u636e\u6765\u8bf4\u8bdd\uff0c\u7b49\u540c\u4e8e\u8e29\u7740\u77f3\u5934\u8fc7\u6cb3\uff0c\u540c\u65f6\u8fd8\u8499\u7740\u773c\u775b\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5c06\u4e25\u683c\u7684\u6570\u636e\u7eb3\u5165\u6574\u4e2a\u8fd0\u8425\u8fc7\u7a0b\uff0c\u4e0d\u4ec5\u4ec5\u662f\u8d8b\u52bf\uff0c\u4e5f\u662f\u6570\u5b57\u8425\u9500\u7684\u6807\u914d\u3002\u5bf9\u4e8e\u5f88\u591a\u5916\u8d38\u4f01\u4e1a\u6765\u8bf4\uff0c\u8981\u5728\u81ea\u5df1\u7684\u8425\u9500\u5b9e\u8df5\u4e2d\u7d27\u8d34\u8fd9\u4e00\u8d8b\u52bf\uff0c\u5219\u53ef\u4ee5\uff1a<\/div>\n
1. \u5efa\u7acb\u6570\u636e\u4f53\u7cfb\u3002\u5176\u5b9e\u4e0d\u7528\u592a\u8fc7\u590d\u6742\uff0c\u53ea\u8981\u5bf9\u8425\u9500\u8fc7\u7a0b\u4e2d\u7684\u6295\u5165\u548c\u4ea7\u51fa\u505a\u597d\u8bb0\u5f55\uff0c\u5e76\u4e14\u6309\u7167\u4e00\u5b9a\u7684\u65b9\u5f0f\uff0c\u8ba1\u7b97ROI\uff08\u6295\u5165\u4ea7\u51fa\u6bd4\uff09\uff0c\u5373\u53ef\u505a\u5230\u6570\u636e\u5316\u7ba1\u7406\u7684\u96cf\u5f62\u3002<\/div>\n
\u6d89\u53ca\u5230\u7684\u6307\u6807\u5305\u62ec\uff1a<\/div>\n
I.\u6210\u672c\uff1a\u8425\u9500\u6d3b\u52a8\u4e2d\u6295\u5165\u7684\u91d1\u94b1\u3001\u4eba\u529b\u3001\u65f6\u95f4\u3001\u8d44\u6e90\u7b49\u3002\u91cf\u5316\u4e3a\u7edf\u4e00\u6570\u5b57\uff0c\u5982\u91d1\u94b1\uff1b<\/div>\n
II.\u56de\u62a5\uff1a\u6700\u7ec8\u83b7\u5f97\u7684\u53ef\u8861\u91cf\u7684\u6709\u6548\u7ed3\u679c\u3002\u5982\uff1a\u8054\u7cfb\u65b9\u5f0f\u3001\u8be2\u76d8\u3001\u6210\u4ea4\u7b49\u3002\u4e0d\u540c\u7684\u573a\u666f\uff0c\u5219\u6807\u51c6\u4e0d\u540c\uff1b<\/div>\n
III.ROI\uff1a\u6295\u8d44\u8f6c\u5316\u7387\u3002\u6bd4\u4f8b\u5f53\u7136\u662f\u8d8a\u9ad8\u8d8a\u597d\uff1b<\/div>\n
IV.\u83b7\u5ba2\u6210\u672c\uff1a\u6bcf\u4e00\u6b21\u6709\u6548\u6210\u4ea4\u7684\u5b9e\u9645\u6210\u672c\u3002\u4f8b\u5982\uff1a\u5728Made-in-China.com\u4e0a\u9762\u53d1\u5e03100\u4e2a\u4ea7\u54c1\uff0c\u5404\u9879\u6210\u672c\u603b\u8ba1\u4e3a6000\u5143\uff0c\u6700\u7ec8\u6210\u4ea43\u4e2a\u5ba2\u6237\uff0c\u90a3\u4e48\u4e00\u4e2a\u5ba2\u6237\u7684\u83b7\u5ba2\u6210\u672c\u5c31\u662f2000\u5143\u3002<\/div>\n
2. \u5229\u7528\u6280\u672f\uff0c\u4e8b\u534a\u529f\u500d\u3002\u4f7f\u7528Google Analytics\uff0cPiwik\u7b49\u5de5\u5177\uff0c\u8ddf\u8e2a\u8fd0\u8425\u8fc7\u7a0b\u4e2d\u4ea7\u751f\u7684\u5404\u7c7b\u6570\u636e\uff0c\u65e2\u80fd\u4fdd\u8bc1\u6570\u636e\u7684\u6b63\u786e\u548c\u6709\u6548\uff0c\u4e5f\u4e3a\u4e13\u4e1a\u5316\u8fd0\u8425\u6253\u4e0b\u57fa\u7840\uff0c\u5f62\u6210\u826f\u597d\u7684\u8fd0\u7ef4\u4e60\u60ef\u3002<\/div>\n
3. \u8981\u6709\u8282\u70b9\u548c\u76ee\u6807\u3002\u6709\u4e86\u6570\u636e\u8bf4\u8bdd\u4e4b\u540e\uff0c\u5c31\u80fd\u591f\u5236\u5b9a\u66f4\u52a0\u5ba2\u89c2\u7684\u76ee\u6807\uff0c\u6bd4\u5982\uff1a\u901a\u8fc7\u6570\u636e\u53d1\u73b0\u76ee\u524d\u5728Twitter\u82b1\u7684\u65f6\u95f4\u6700\u591a\uff08\u6bcf\u59294\u5c0f\u65f6\uff09\uff0c\u4f46\u662f\u8be2\u76d8\u6700\u5c11\uff08\u5e73\u5747\u4e00\u59290.3\u4e2a\uff09\uff0c\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5c31\u53ef\u4ee5\u5c06\u76ee\u6807\u5b9a\u5728\u6bcf\u59290.5\u4e2a\u8be2\u76d8\uff0c\u7136\u540e\u5206\u6790\u5404\u4e2a\u73af\u8282\uff0c\u627e\u51fa\u4f18\u5316\u76ee\u6807\uff0c\u5e76\u4e14\u52aa\u529b\u5b9e\u73b0\u3002<\/div>\n
4. \u4e0d\u65ad\u4f18\u5316\u8fed\u4ee3\uff0c\u4e3a\u201c\u4e0b\u4e00\u6b21\u201d\u6307\u660e\u65b9\u5411\u3002\u4e4b\u6240\u4ee5\u8981\u8df5\u884c\u6570\u636e\u5316\u8fd0\u7ef4\uff0c\u4e0d\u662f\u4e3a\u4e86\u5c06\u5916\u8d38\u4f01\u4e1a\u641e\u5f97\u591a\u4e48\u9ad8\u5927\u4e0a\uff0c\u800c\u662f\u4e3a\u4e86\u5207\u5207\u5b9e\u5b9e\u5730\u6307\u5bfc\u5916\u8d38\u8425\u9500\uff0c\u627e\u5230\u90a3\u4e9b\u5f71\u54cd\u6700\u7ec8\u7ed3\u679c\u7684\u5173\u952e\u56e0\u7d20\uff08Key Factors\uff09\uff0c\u7136\u540e\u6709\u76ee\u7684\u5730\u8fdb\u884c\u4f18\u5316\uff0c\u8fd9\u6837\u6548\u679c\u624d\u4f1a\u8d8a\u6765\u8d8a\u597d\u3002<\/div>\n
\u5176\u5b9e\u4e0d\u4ec5\u4ec5\u662f\u5728\u65b0\u8425\u9500\u6a21\u5f0f\u4e0b\u7684\u8425\u9500\u6d3b\u52a8\u8981\u4f7f\u7528\u6570\u636e\u5316\u7684\u65b9\u5f0f\uff0c\u5728\u5916\u8d38\u751f\u4ea7\u548c\u9500\u552e\u8fc7\u7a0b\u4e2d\u7684\u5176\u4ed6\u73af\u8282\uff0c\u4e5f\u5b8c\u5168\u53ef\u4ee5\u4f7f\u7528\u76f8\u540c\u7684\u601d\u7ef4\uff0c\u53bb\u53d1\u73b0\u95ee\u9898\uff0c\u89e3\u51b3\u95ee\u9898\uff0c\u8fdb\u800c\u8fbe\u5230\u76ee\u6807\u3002<\/div>\n

\u8d8b\u52bf\u56db<\/h3>\n
Triggers & Automation<\/div>\n
\u6761\u4ef6\u89e6\u53d1\u548c\u8425\u9500\u81ea\u52a8\u5316<\/div>\n
\u6982\u5ff5\u89e3\u91ca\uff1aTriggers\u548cAutomation\uff0c\u6307\u7684\u662f\u5728\u8425\u9500\u4e2d\uff0c\u5229\u7528\u5148\u8fdb\u7684\u8425\u9500\u5de5\u5177\u548c\u7406\u5ff5\uff0c\u5b9e\u73b0\u6709\u9488\u5bf9\u6027\u7684\u3001\u81ea\u52a8\u5316\u7684\u8425\u9500\u3002\u4f8b\u5982\uff1a\u5728HubSpot\u4e2d\u8bbe\u5b9a\u4e00\u4e2a\u6761\u4ef6\uff0c\u5f53\u7528\u6237\u770b\u4e86A\u9875\u9762\u5e76\u7559\u4e0b\u90ae\u7bb1\u4e4b\u540e\uff0c\u81ea\u52a8\u63a8\u9001B\u4ea7\u54c1\u7684\u4ecb\u7ecd\u90ae\u4ef6\u3002<\/div>\n
\u8425\u9500\u7684\u624b\u6bb5\u4e5f\u5728\u4e0d\u65ad\u53d8\u5316\u548c\u5347\u7ea7\u3002\u5c31\u62ffSEO\u6765\u8bf4\uff0c\u4ece\u6700\u5f00\u59cb\u7684\u53ea\u8981\u6709\u7f51\u7ad9\u548c\u5916\u94fe\u5c31\u4f1a\u6709\u6392\u540d\uff0c\u5230\u540e\u6765\u7684\u94fe\u8f6e\u7b56\u7565\u3001\u7ad9\u7fa4\u5efa\u8bbe\u3001\u793e\u4ea4\u5a92\u4f53\u5f15\u6d41\u751a\u81f3\u662f\u9ed1\u94fe\u6280\u672f\uff0c\u6bcf\u4e2a\u9636\u6bb5\u90fd\u6709\u5f53\u65f6\u53ef\u4ee5\u79f0\u4e4b\u4e3a\u201c\u65b0\u8425\u9500\u201d\u7684\u6a21\u5f0f\u3002<\/div>\n
\u4e0d\u8bba\u5177\u4f53\u65b9\u5f0f\u5982\u4f55\u53d8\u5316\uff0c\u4e00\u4e2a\u603b\u7684\u8d8b\u52bf\u662f\uff1a\u5916\u8d38\u8425\u9500\u6b63\u5728\u671d\u7740\u8d8a\u6765\u8d8a\u7cbe\u7ec6\u5316\u3001\u8d8a\u6765\u8d8a\u81ea\u52a8\u5316\u7684\u65b9\u5411\u53d1\u5c55\u3002\u8457\u540d\u7684Marketing Automation\u516c\u53f8HubSpot\uff0c\u4e3a\u5168\u7403\u6570\u4ee5\u767e\u4e07\u8ba1\u7684\u516c\u53f8\u63d0\u4f9b\u4e86\u4e00\u6574\u5957\u7684\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\u548c\u65b9\u6848\u3002\u4f5c\u4e3a\u4e00\u4e2aSAAS\u5e73\u53f0\uff0c\u7528\u6237\u5728HubSpot\u4e2d\u5c31\u53ef\u4ee5\u96c6\u6210\u5f0f\u5730\u7ba1\u7406\u6240\u6709\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u5e76\u4e14\u5185\u7f6e\u4e86\u5f88\u591a\u89e6\u53d1\u6761\u4ef6\uff0c\u5b9e\u73b0\u4e86\u8425\u9500\u8fc7\u7a0b\u81ea\u52a8\u5316\u3002<\/div>\n
\u8ddfHubSpot\u7c7b\u4f3c\u7684\u8fd8\u6709Eloqua\u3001Marketo\u548cPardo\uff0c\u53e6\u5916\u4e00\u4e2a\u5f00\u6e90\u7684Mautic\u4e5f\u5f88\u53d7\u6b22\u8fce\u3002\u90fd\u662f\u6574\u5408\u591a\u79cd\u6e20\u9053\uff0c\u901a\u8fc7Triggers\u89e6\u53d1\u7279\u5b9a\u884c\u4e3a\uff0c\u4ece\u800c\u8ba9\u8425\u9500\u66f4\u52a0\u96c6\u4e2d\u548c\u81ea\u52a8\u5316\uff0c\u540c\u65f6\u80fd\u591f\u6d1e\u89c1\u8fc7\u7a0b\u884c\u4e3a\uff0c\u4ee5\u6570\u636e\u6307\u5bfc\u8425\u9500\u3002<\/div>\n
\u8fd9\u662f\u7531\u4e8e\uff0c\u73b0\u5728\u7684\u6d77\u5916\u8425\u9500\u4eba\u5458\u9700\u8981\u9762\u5bf9\u7684\u6e20\u9053\u548c\u65b9\u5f0f\u8d8a\u6765\u8d8a\u591a\uff0c\u5982\u679c\u8fd8\u662f\u91c7\u7528\u4eba\u5de5\u548c\u5206\u79bb\u7684\u65b9\u5f0f\u7ba1\u7406\uff0c\u52bf\u5fc5\u9020\u6210\u7cbe\u529b\u548c\u8d44\u6e90\u7684\u6d6a\u8d39\u3002<\/div>\n
\u540c\u65f6\uff0c\u968f\u7740\u4eba\u5de5\u667a\u80fd\u7684\u6e17\u900f\uff0c\u8425\u9500\u81ea\u52a8\u5316\/\u667a\u80fd\u5316\u5fc5\u5b9a\u4f1a\u8d8a\u6765\u8d8a\u666e\u53ca\uff0c\u63d0\u524d\u5b66\u4e60\u548c\u5e03\u5c40\uff0c\u624d\u80fd\u5feb\u4eba\u4e00\u6b65\u3002\u6b63\u5982\u5916\u8d38\u751f\u4ea7\u52a0\u5de5\u7ecf\u5386\u4e86\u4eba\u5de5->\u673a\u68b0->\u81ea\u52a8\u5316->\u65e0\u4eba\u5316\u7684\u8fc7\u7a0b\uff0c\u5916\u8d38\u4f01\u4e1a\u7684\u8425\u9500\u4e5f\u5e94\u8be5\u7d27\u8ddf\u53d8\u5316\uff0c\u4e0d\u65ad\u5347\u7ea7\u3002<\/div>\n
\u8bf4\u5b8c\u4e86\u65b0\u8425\u9500\u6a21\u5f0f\u4e0b\u5916\u8d38\u8425\u9500\u7684\u8d8b\u52bf\uff0c\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u8c08\u8c08\u4e00\u4e9b\u5bf9\u65b0\u8425\u9500\u7684\u5e38\u89c1\u8bef\u533a<\/div>\n

\u8bef\u533a\u4e00<\/h3>\n
\u65b0\u5a92\u4f53\u8fd0\u8425\u5c31\u662f\u521b\u5efa\u793e\u4ea4\u5a92\u4f53\u8d26\u53f7\u548c\u53d1\u5e03\u5185\u5bb9<\/div>\n
\u8fd9\u4e2a\u7406\u89e3\u4e0d\u80fd\u8bf4\u662f100%\u9519\u8bef\uff0c\u53ea\u4e0d\u8fc7\u5927\u591a\u6570\u7684\u5916\u8d38\u4f01\u4e1a\uff0c\u90fd\u4f1a\u6b62\u6b65\u4e8e\u8fd9\u6837\u7684\u8ba4\u8bc6\uff0c\u90a3\u5c31\u662f\uff1a\u5efa\u7acb\u597d\u81ea\u5df1\u7684\u8d26\u53f7\u5e76\u4e14\u5b9a\u65f6\u53d1\u5e03\u4e00\u4e9b\u5185\u5bb9\uff0c\u5c31\u662f\u90e8\u7f72\u4e86\u65b0\u5a92\u4f53\u8fd0\u8425\u3002<\/div>\n
\u6b63\u89e3\uff1a<\/strong>\u8fd9\u4ec5\u4ec5\u662f\u6700\u57fa\u672c\u7684\u601d\u8def\u3002\u8981\u60f3\u83b7\u5f97\u6548\u679c\uff0c\u6700\u91cd\u8981\u7684\u662f\u548c\u76ee\u6807\u5ba2\u6237\u7fa4\u4f53\u5bf9\u8bdd\uff0c\u4ea7\u751f\u4e92\u52a8\uff0c\u5e76\u4e14\u89c2\u5bdf\u6570\u636e\uff0c\u901a\u8fc7\u6570\u636e\u603b\u7ed3\u80fd\u591f\u5e26\u6765\u884c\u4e3a\u8f6c\u5316\u7684\u56e0\u7d20\uff0c\u4e0d\u65ad\u4f18\u5316\u7b56\u7565\u3002\u5f00\u59cb\u5b9e\u65bd\u548c\u8fd0\u7ef4\u4e0d\u662f\u7ec8\u70b9\uff0c\u901a\u8fc7\u8fd0\u7ef4\u83b7\u5f97\u7ed3\u679c\u624d\u662f\u76ee\u7684\u3002\u4e0d\u8bba\u4e3b\u653b\u54ea\u4e2a\u5e73\u53f0\uff0c\u7cfb\u7edf\u5730\u5b66\u4e60\u52a0\u5b9e\u8df5\u662f\u5fc5\u7ecf\u4e4b\u8def\u3002<\/div>\n

\u8bef\u533a\u4e8c<\/h3>\n
\u5185\u5bb9\u5c31\u662f\u53d1\u5e03\u516c\u53f8\u65b0\u95fb\u6587\u7ae0\u3001\u4ea7\u54c1\u56fe\u7247\u3001\u89c6\u9891\u7b49<\/div>\n
\u8bb8\u591a\u5916\u8d38\u8425\u9500\u56e2\u961f\u6323\u624e\u4e8e\u5982\u4f55\u5236\u9020\u7cbe\u5f69\u7684\u5185\u5bb9\uff0c\u5927\u90e8\u5206\u56fd\u5185\u7684\u516c\u53f8\u8fd8\u505c\u7559\u5728\u53d1\u5e03\u516c\u53f8\u52a8\u6001\u3001\u4ea7\u54c1\u56fe\u7247\u3001\u4ecb\u7ecd\u89c6\u9891\u7684\u9636\u6bb5\u3002<\/div>\n
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